A representative from the Tirada Management Company attended the event as a member of the ASEAN Trade Promotion Association, along with the Board of Directors and the Secretary-General of the Association.

Building on two decades of success, the Malaysia International Halal Showcase (MIHAS) returns for its 21st edition from September 17-20, 2025, at the Malaysia International Trade & Exhibition Centre (MITEC), Kuala Lumpur.
​This year's theme, "Pinnacle of Halal Excellence," signals a new chapter of leadership for Malaysia in the global halal economy. Hosted by the Ministry of Investment, Trade and Industry (MITI) and organized by the Malaysia External Trade Development Corporation (MATRADE), MIHAS 2025 is set to elevate Malaysia's role in shaping halal trade, innovation, and sustainability on the world stage.
​A major highlight will be the International Sourcing Programme (INSP), featuring one of the most regionally diverse buyer contingents to date. MIHAS is targeting new markets including Algeria, Congo, Mali, Ghana, Norway, Costa Rica, and Panama, while strengthening Malaysia's trade positioning as the ASEAN Chair in 2025.
​Executives from Tirada Management Company, along with the Board of Directors and the Secretary-General of the ASEAN Trade Promotion Association, attended the event.